As are target audience is girls over 15, we would use viral marketing as a way to interact with our target audience so by using social networking sites as a way of advertising we would have links to YouTube off Facebook to the trailer of the film. Each character would have an individual created page which fans could go on and comment on their wall as a character response; pictures of the film would be uploaded as if it was real life helping add to the social ealism element of our film.We would use billboards in the city centres near popular shopping precincts where it is clear that teenagers would go. We would also invest a lot of money into bus advertisement as most teenagers would be travelling by public transport and also as it is a moving vehicle it can reach a number of people.
Another way to interact with our target audience so by using social networking sites as a way of advertising we would have links to YouTube off Facebook to the trailer of the film. Each character would have an individual created page which fans could go on and comment on their wall as a character response; pictures of the film would be uploaded as if it was real life helping add to the social realism element of our film.
We would use billboards in the city centres near popular shopping precincts where it is clear that teenagers would go. We would also invest a lot of money into bus advertisement as most teenagers would be travelling by public transport and also as it is a moving vehicle it can reach a number of people.
In the film we grabbed the attention of the audience by using different editing and camerawork techniques for instance (picture) we used still images as a way of displaying flashbacks, this makes our opening sequence more visually exciting for our younger target audience.
We used a panning shot when entering the room in this shot we used a hand held camera and a hazy effect to make it seem that they are walking in drunk, this makes it have a comical element also makes it easier to relate to.
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