Wednesday 4 May 2011

2.How does your media product represent particular social groups?

In our film we represent different social groups in different ways we used 3 main stereotypes of teenage girls as to appeal to a wider audience so there is someone for everyone to relate to eg ‘Gogh, ‘Chav’ and girl with body eating disorders. In our film the representation of young woman could be seen as negative as they are shown to abuse drugs and alcohol in our film, however we did this not only for entertainment but also because it is quite common in today’s society. In some ways the representation of young women could also been seen as positive and they show independence and a strong relationship with their friends.

In our film we have used 3 white 17-year-old girls we have tried to portray them as working class- middle class we did this through the use of mise en scene, in the opening sequence of our film we don’t show too much location or setting as we felt it was more important to introduce the protagonists setting up storylines for later on in the film, however we show certain aspects of the house and regional area e.g. the hallway, the bedroom and the surrounding areas of the house. We feel that the way we set up the mise en scene in one of the characters bedrooms displayed a middle- class person for instance in the panning shot we used it shows the full size of the room which we feel is a quite fair size for a teenage girls room. The dark purple of the room could connote the characters gothic elements however purple is a colour that often connotates royalty and wealth therefore we feel this could suggest to the audience that this particular character is middle-class. Although we displayed her middle class qualities through the use of mise en scene of her room we tried to counter act some stereotypes of middle class people by the use of costume. In her costume she was shown to be gothic and shown slightly unsociable breaking stereotypes of middle class people we thought the clothes showed her repressed personality and detachment from her social class, we also tried to show how through the breaking of the stereotypes she had been marginalized from her social class therefore placing herself in other teenage stereotypes such as Goth.

Some negative views of teenage youths are that they abuse alcohol and congregate in local areas near to where they live we decided to conform to this particular stereotype; as we thought it gave our film a comical element. We showed this on the still images flashbacks of the three girls intoxicated on a street corner. We thought this helped gibe the three girls a more working class appeal. However although we do show age in some negative aspects in our film we try and counter act this by displaying positive sides to teenage life we do this at the end when we show the three girls walking into college we think this is a positive representation of aspiring teenage girls.

When researching particular stereotypes that were represented in particular teenage films and programmes we found that ethnicity was often a addressed representation in today post modernistic culture most programmes about ethnicity. A stereotype often associated with white middle class teenage girls is that they drink and abuse drugs a lot more than perhaps Black or Asian and Muslim teenage girls. We decided to also address this particular stereotype in our film as we thought it was an issue in inner city communities.

Overall we thought that representation of gender in current TV programmes such as 90210 and skins we fairly broad and tended to set up and break most stereotypes we tried to take this approach in our film by setting up 3 types of teenage girls and as the plot unroll slowly counteracting these stereotypes giving the characters more depth making them a less archetypial character and making them all real adding to the social realism element of our film and ephathise with and relate to.


3.What kind of media institution would distribute your media product and why?

Facebook is a popular social networking site used by the majority of teenagers therefore we would distribute advertisements onto Facebook as way of spreading word of mouth.

We would use billboard and posters in popular shopping areas in city centre’s for instance Trafford centre and Manchester arndale.

We would try and distribute our trailer onto well known freeview channels; as a way of reaching a much wider audience, we would put it on after popular show that would attract our target audience such as 90210, skins, shameless, misfits and popular reality shows such as keeping up with the kardashians. Another reason we would show this film at this time would be because it would be after the ‘watershed’ therefore we would be able to show a trailer of a more provocative nature further appealing our target audience.


When looking at today’s current distribution and production institution

s we looked at inde

pendent companies like Ealing studios.

Ealing studios are a company that not only makes their own fil ms but also independently distributes them in the UK. They successfully did this on a well-known film ca lled St Trinians; like our film St Trinians represents clichéd stereotypes to represent teenage girls.



We decided that the distribution for our film Ealing studios might be interested as our film is a similar genre, themes and ideas as a representation of teenage life. Therefore it would appeal to a similar target audience which they have already worked with.





In this picture you can see that like in our film they have used different stereotypes to show different social groups. We decided that the distribution for our film Ealing studios might be interested as our film is a similar genre, themes and ideas as a representation of teenage life. Therefore it would appeal to a similar target audience, which they have already worked with.

We thought another good independent film company which might be interested in our film would be working title, as they distribute a wide variety of films globally meaning that our film could be a big box office success.

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